Marketing is a complex of activities, planned, organised and controlled, which start from the study of the customer/consumer and, more generally, of demand and competition, and, implemented in an integrated form, are aimed at achieving medium to long-term corporate objectives through customer/consumer satisfaction.

Open innovation is an approach to innovation whereby companies also rely on ideas, resources and technological expertise coming from outside, in particular from STARTUP, universities, research organisations, suppliers and consultants.

Computer science is the science that deals with the processing of information by means of automated procedures, having as its object the study of the theoretical foundations of information, its computation at the logical level and the practical techniques for its implementation and application in automated electronic systems known as computer systems; as such, it is a discipline that is strongly connected with mathematical logic.